Tag Archives: Media

Google Enjoys Too Much Good Media Coverage

Google Logo officially released on May 2010

I have made the claim that the media doesn’t give Google enough scrutiny and that the company often gets underserved favorable press. This is a major reason I started this blog in the first place, so that the average person out there can see what Google is really all about.

I remember seeing articles recently claiming that Google currently has the best reputation among any company in America. This is very disturbing considering all the sordid details I have been posting about Google’s lack of privacy, their pitiful ethics, their lies, the incessant lawsuits, and even criminal investigations. It’s disappointing and saddening that so many Americans put so much trust in this company – it just leaves me shaking my head and I think to myself “if only they knew better”.

I came across three really great articles comparing Google to Microsoft. I want to share these articles with you, but please don’t view this as me trying to sell Microsoft to you. I’m just using the articles to illustrate media bias and to show you how much Google has changed over the years.

The article published by InfoWorld’s J. Peter Bruzzese is excellent and lays out evidence to argue that the media unfairly bashes Microsoft way too often while Google’s errors are conveniently overlooked. He writes,

“I’ve noticed an unfair, ongoing trend: If Microsoft does something a little off, it gets bashed into the ground for it. But if Google… missteps, it generally gets mild reprimands and even support from the media and those drinking the Kool-Aid.”

You can read the rest of his article – titled “Microsoft in the media: Unfair and unbalanced” – by clicking here

Ever since I started this blog earlier this year I have been reading about the comparisons people are making between Microsoft and Google. These comparisons argue that Google has really changed for the worse over the years. As some of you probably already know, Google’s infamous unofficial motto is “don’t be evil”. In the early idealistic days of Google the company didn’t want to be like other established tech giants (i.e. Microsoft) because they perceived them as representing negativity and as being old-fashioned. But now people are starting to notice that little ol’ Google ain’t all that different from Microsoft – actually, some argue, that Google is worse now.

The article published by Forbes gives you 7 similarities between Google and Microsoft – perhaps now the pot should stop calling the kettle black– to read the Forbes article, please click here.

Finally, a very interesting article appeared on The Daily Beast website by Dan Lyons. The author spent 30 days using nothing but Microsoft products to compare it with Google’s products. He wanted to see if Microsoft can win him over and if Google’s products are really worth keeping. To find out what he concluded you gotta read the full article for yourself – click here

Google is currently enjoying much of the general public’s trust– but what is most hopeful is that this is slowly changing. As more people become knowledgeable and fed-up with Google’s antics, their arrogance, their invasion on our privacy, and other wrongdoings we will finally see Google fall off its throne. As any good business person will tell you, the most important thing in business is rightfully earning the trust and admiration of the public – once you lose this you’ve lost everything.

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Yep…Google Plus Is Still A Social Networking Site And Still A Failure

English: stamp with the words "Fail"...

Guess who was out selling a sucky product yesterday?

Google’s vice president of engineering Vic Gundotra is trying desperately to make Google Plus a success, at least to the media. He desperately wants to change the negative public perception of Google Plus by trying to shove the product down our throats until it catches on.

After the Wall Street Journal called Google Plus a “virtual ghost town” because of the dismal user engagement on the social networking site – Mr. Gundotra has been speaking to the media denying that it’s a ghost town. Google believes that Google Plus is a success and they measure that success by “every metric [Google] care about”

Vic Gundotra spoke at a SXSW event yesterday where he tried to explain why he thinks Google Plus is doing well. Yet again, Mr. Gundotra made the claim that Google Plus sees 100 million active users every month. They don’t strictly base this calculation on how many people actually use their social networking site. If you have a Google Plus account and you never actually engage with Google’s social networking site but you use Gmail, YouTube, the search engine, or any other “Google Plus –enhanced” product then Google will count this as engagement on Google Plus too.

They actually use the numbers from other Google owned websites to give Google Plus a boost. They have no problem notifying the media about engagement numbers for YouTube by sharing how many videos are uploaded every day to the site – but when it comes to their social networking site you have to measure its success based on the success of other Google sites. Ha!

Mr. Gundotra even compared their entire social networking site, Google Plus, to a “like” button.  I kid you not! He argues that measuring the success of Google Plus based on those who directly sign in to the social networking site and engage with it fully, is akin to measuring the success of a “like” button. The “like” button is just a bonus tool that gives you more to do but it isn’t a standalone product– well, apparently, Google Plus is just a site that gives you more to do on Google as whole but isn’t a standalone site.

Google is fighting against comparisons to Facebook because they know that if becomes a competition against two social networking sites, Google will inevitably lose. So Google’s strategy is to not even compete with Facebook – at least not overtly. This is why Google doesn’t even like calling Google Plus a social networking site, they prefer instead to call it a “social layer”. Again, this is Google trying to claim that Google Plus isn’t a standalone site, but one where you can use a social tool to enhance your Google experience as a whole.

When Google Plus was compared to Facebook, a Google engineering director whose team built Google Plus responded by saying this:

“I disagree. When you say, ‘It offers the same functionality as Facebook’…what It are you referring to? See Facebook has Facebook Music. What is our music feature called? Oh yes…Google Music. Facebook has messaging. Ours is Gmail. Facebook has chat. Ours: Google Talk. See the difference is that we think ‘Google’ is the ‘it’. All of Google. Every part. You think it’s just ‘plus.google.com’. That is the difference.”

So, by this way of looking at it, I guess what Google is trying to say is that Google itself is the entire social networking site. You share videos on YouTube, you share messages on Gmail, you look for stuff on the search engine, etc. These are all things Facebook has in equivalence somewhere on their site too. Therefore, what Google Plus really becomes for Google is a way for Google to retrieve your legal name (they force you to use your legal name), your address, your contacts, your photographs, and other sensitive data about you. This way, Google can fulfill its mission to combat against “the faceless web” and start selling your personal data to advertisers for bigger profits.  Google Plus isn’t about getting more social -it’s about making it easier to monetize your personal data.

This is why Google Plus fails – it doesn’t focus on social interaction and engagement. As long as Google has key personal data about you, they couldn’t care less if you engage with Google Plus for hours or three seconds. As long as they know your personal information, who your friends are, and what you’re “liking” (or “+1-ing“) all over the web – then it’s all good.  This is what Mr. Gundotra said,

“You can think of Google+ as Google 2.0. In the new version of Google, we know your name, we know your circles and we make (our) services better… Everything is being upgraded. We already have users. We’re now upgrading them to what we consider Google 2.0”

The more Google knows about you the better it is for Google. This is why Google is so envious of Facebook. Unlike Google, Facebook has a treasure trove of personal data which advertisers love. Google wants a slice of that coveted data and they are willing to say and do anything to get it.

Google will deny and lie to change public perception. The truth is that Google Plus is a social networking website – they can call it a “social layer” till the cows come home, but we all know the truth. The truth is that Google Plus is indeed a virtual ghost town. Even the man interviewing Mr. Gundotra at the SXSW event, who’s a Silicon Valley venture capitalist and fan of Google Plus, admitted that Google Plus is basically dead inside. Mr. Gundotra countered by saying

“Make sure you’re using it correctly”

Perhaps, instead of blaming the users, Google should have made sure to build it correctly. If people are not using Google Plus correctly it’s because you didn’t build it correctly. Google Plus is an utter failure and Google’s true motives are plain as day.

For more information:

All Things Digital, “Google’s Vic Gundotra on Why Plus Isn’t a Minus” – click here

Mashable, “Google+ Executive to Critic: ‘Make Sure You’re Using It Correctly’” – click here

googleexposed, “Google Fails To Convince The Public That Google Plus Isn’t A Failure” – click here

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