Tag Archives: Failure

Forbes: 6 Months Later And Google Plus Still Sucks

Google+ wordmark

According to a writer for Forbes named Paul Tassi, Google’s latest attempt at social networking is still a failure. Mr. Tassi wrote about his dissatisfaction using Google Plus last year and he received some criticism from loyal diehards of the site – although most people would agree with Mr. Tassi’s observation that the site…well, sucks.

The Wall Street Journal a little while ago published an article claiming that the site is a virtual “ghost town” and users only spent like 3 minutes on the site per month. Of course Google denies this and released vague numbers to contradict any negative publicity.

Anyway, Mr. Tassi gave Google Plus some more time and a second chance to prove itself. He published another article today and he says that Google’s social networking site still doesn’t impress him. He wrote:

“…but I thought now was the time to revisit my thoughts on the site, quite a bit down the road. Over half a year has gone by since then. I’ve posted nearly every day to my G+ page, and have engaged others in conversation about many a topic… I still do not believe Google Plus is the social network it needs to be, nor do I believe it will ever pose a significant threat to Facebook in its current form.”

Mr. Tassi says that none of his friends use Google Plus and don’t seem like they ever will. His friends are using several other social media on the Web, including the red-hot Pinterest which I’m hearing a lot about lately. I think I remember reading someplace that Pinterest is credited for giving websites much of their referral traffic – far exceeding Google Plus.

Mr. Tassi believes that Google Plus appeals to a “niche community” of tech geeks and people who are in certain industries that find the site useful in connecting with the general public versus connecting with friends. Google Plus isn’t really a place you go if you want to connect with your close friends. He says that Google Plus is full of strangers who don’t comment much or engage with the site often. So even though he believes Google Plus isn’t necessarily a “ghost town” based on how you look at the numbers, it sure does give off the feeling that it’s empty and cold.

 I have posted an article on my blog calling Google Plus “pretentious” once. I actually think Google sells its social networking site as being a high-brow version of Facebook – as if Facebook is that place common folks exchange frivolous things with one another while Google Plus folks share more meaningful material. It’s typical Google arrogance.

Google’s social networking site does not look like it will get any better any time soon or ever. It’s been around for a long time now and the company has huge expectations for the site. Google desperately wants to see its struggling social networking site grow and become a success, there is a lot weighing on it. Yet even with so much invested in the site, Google cannot seem to win.

To read Paul Tassi’s full article, please click here

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Google Plus Ad Campaign Is Boring And Fails To Promote Struggling Site

Google really doesn’t “get” social. It seems to me that they lack the ability to understand how people want to connect and how they interact. Google executives like Marissa Mayer have admitted that Google has fallen behind in the social aspect of the Web and they are desperately trying to play catch-up.

Well, today Google UK uploaded a video on YouTube advertising the company’s social networking site called Google Plus. The campaign to get more people to use Google Plus doesn’t impress me much. Their video is titled “Google+: Tom” and it shows a man going through life on Google Plus. We see the man add his wife to his circles, it then shows the couple’s newborn child, and other significant moments in life. The video ends with a future look at the aged man as he reminisces about his youth with his friends in a video chat.

Sorry, but the video is so dumb.

I find it so pretentious, over-the-top, and confusing. I don’t like how the video doesn’t show the consistent and linear progression of the man’s life. In my first passive viewing of the video I got confused about whose life was being shared – the dad or the child? When it switches from the little boy in the green school uniform to the prom scene, I thought it was the little boy grown up ha-ha…but it was actually the dad.

I had to take a closer second viewing of the video to catch the stuff I missed.

Afterwards the narrator goes on about being a solider, being in a cannon, being a Justice, and a wise soul ha-ha. It finally ends with a corny aged look of the man with his friends, and he then adds his grandchild to his circles.

I know what this video is trying to be, but I don’t think it successfully accomplished it. It doesn’t pull on the heartstrings, it doesn’t excite me, and it doesn’t make me want to use Google Plus. I don’t think the video is mainstream enough and, quite frankly, it’s boring.

Also, I really don’t want Google keeping decades of personal data of my life  “well saved” on Google Plus. No thanks!

Now compare this video with a video uploaded by Facebook last year, which Google pretty much tried to copy. The Facebook video is so much better and gets to the point. Facebook’s video shows the life of a man from birth to present-day. It’s easy to follow along, it’s organized well, the music is energized, it’s fast paced, it pulls on the heartstrings, it’s funny, and it just works.

The Facebook video feels fun and fresh – while the Google video comes across as old and high-brow. Facebook is more inclusive while Google is more like an exclusive dull club for a particular type of person.

I’m gonna have to take pass on Google Plus – it just doesn’t do it for me.

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Has Google Neglected To Follow Through On The Promises In Its Compliance Report With The FTC?

 According to a Google compliance report, which was obtained by the Electronic Privacy Information Center (EPIC) through a Freedom of Information Act request, Google promised it would do a number of things to notify users of the change to its privacy policies and terms of service.

This self-assessed report was submitted to the US Federal Trade Commission (FTC) on late January. Google has to regularly submit these reports to show how they are respecting the privacy of its users because they agreed to a consent order with the FTC after Google admitted it violated the privacy of it users when it launched its social networking tool called Buzz in 2010. Google also had to pay out millions and is now being more closely watched by the federal agency for 20 years.

In its first compliance report, Google claims it has gone through “exceptional lengths” to notify users of the changes to its privacy policies. They claim that their efforts to notify users include 5 elements, including this one:

“Google will run a homepage promotion on Google.com (and other top-level domains) for five days from the launch date. The text will not be dismissible”

Um…I don’t know about you, but I have yet to see this happen. It’s now Sunday, February 26th, 2012 and Google will launch their new privacy policy on March 1st. Where are the homepage promotions, Google?

Do you guys see it or not? I’m wondering if it could just be me. Ha-ha, but I doubt it because Google is known for not following through on things properly or not at all.

In that same report, Google said,

“An email will be sent to every Google Account holder, except those associated with enterprise (Google Apps) customers. A separate email will be sent to the registered administrators of Google Apps domains, so that they notify their users as they see fit.”

But Google totally screwed this one up. It ended up sending emails to people who don’t have Google accounts. Many were angry that Google knew about their email address even though they have never done business with the company. I have received that same Google email and I’m not connected with Google at all and I’m not alone. Google later called it a “glitch”, but it left people even more suspicious. I wrote more about it in another post – click here

I sure don’t want a company like Google harvesting even more personal data about me when it has these so-called glitches. Who knows where your data can accidentally end up and who gets to see it!? Identity fraud is inevitable if Google left to handle your personal data.

Google has a big problem with not only complying with the FTC’s consent order, as argued by EPIC and many other groups, but it also has a problem with executing plans it outlined in its own self-assessed report!

Google should not be given credit for taking “exceptional lengths” to notify users when it’s so clumsy and negligent.

You can read Google’s full compliance report – click here

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Google Shares Have Plummeted Like Never Before

Recently, Google lost big in earning and stock price. Shares of the company plummeted significantly and this is extremely rare for a company like Google. It has everybody worried and scratching their heads as to what wrong. The future of the company is a huge question mark right now as analysts do not know exactly what to make of Google.

Some think that this is a disastrous trend and have sold off their shares of the company so that they can save themselves from a slowly sinking ship.

You can read about 8 arguments to avoid Google here

CNBC article that explains the recent revenue and stock problems of Google, click here

Analysts spilt on Google’s future, click here to learn more

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