Tag Archives: Facebook

Facebook Overtakes Google In Brazil As The Most Visited Site

Image representing Facebook as depicted in Cru...

Facebook has hit another important milestone in South America. Things are looking very promising in Brazil where the social networking giant is improving rapidly. Just this past January it was reported that Facebook is now the dominant social networking site in Brazil, beating Google’s now struggling Orkut.

And now – Experian Hitwise, a digital intelligence tool, is reporting that Facebook has surpassed all of Google’s properties to become the most visited site in Brazil. Over the past year, Facebook’s popularity has skyrocketed while Google is experiencing a gradual decline.

Facebook dominated Google as the most visited site at least five different times this year, mostly on weekends when visits to social networking sites tend to increase. Nevertheless, this is a great sign for Facebook and a disaster for Google. Perhaps Facebook might eventually overtake Google in other countries too…

For more information:

AllFacebook, “Facebook Surpasses All Google Properties In Brazil” – click here

ZDNet, “Facebook passes Google as top site in Brazil, for now” – click here

TNW, “Hitwise: Facebook became the most visited site in Brazil over the weekend” – click here

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Forbes: 6 Months Later And Google Plus Still Sucks

Google+ wordmark

According to a writer for Forbes named Paul Tassi, Google’s latest attempt at social networking is still a failure. Mr. Tassi wrote about his dissatisfaction using Google Plus last year and he received some criticism from loyal diehards of the site – although most people would agree with Mr. Tassi’s observation that the site…well, sucks.

The Wall Street Journal a little while ago published an article claiming that the site is a virtual “ghost town” and users only spent like 3 minutes on the site per month. Of course Google denies this and released vague numbers to contradict any negative publicity.

Anyway, Mr. Tassi gave Google Plus some more time and a second chance to prove itself. He published another article today and he says that Google’s social networking site still doesn’t impress him. He wrote:

“…but I thought now was the time to revisit my thoughts on the site, quite a bit down the road. Over half a year has gone by since then. I’ve posted nearly every day to my G+ page, and have engaged others in conversation about many a topic… I still do not believe Google Plus is the social network it needs to be, nor do I believe it will ever pose a significant threat to Facebook in its current form.”

Mr. Tassi says that none of his friends use Google Plus and don’t seem like they ever will. His friends are using several other social media on the Web, including the red-hot Pinterest which I’m hearing a lot about lately. I think I remember reading someplace that Pinterest is credited for giving websites much of their referral traffic – far exceeding Google Plus.

Mr. Tassi believes that Google Plus appeals to a “niche community” of tech geeks and people who are in certain industries that find the site useful in connecting with the general public versus connecting with friends. Google Plus isn’t really a place you go if you want to connect with your close friends. He says that Google Plus is full of strangers who don’t comment much or engage with the site often. So even though he believes Google Plus isn’t necessarily a “ghost town” based on how you look at the numbers, it sure does give off the feeling that it’s empty and cold.

 I have posted an article on my blog calling Google Plus “pretentious” once. I actually think Google sells its social networking site as being a high-brow version of Facebook – as if Facebook is that place common folks exchange frivolous things with one another while Google Plus folks share more meaningful material. It’s typical Google arrogance.

Google’s social networking site does not look like it will get any better any time soon or ever. It’s been around for a long time now and the company has huge expectations for the site. Google desperately wants to see its struggling social networking site grow and become a success, there is a lot weighing on it. Yet even with so much invested in the site, Google cannot seem to win.

To read Paul Tassi’s full article, please click here

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Social Media Explained…

I neither created this nor took the photo. I found it online and thought it’s hilarious.

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Google Plus Ad Campaign Is Boring And Fails To Promote Struggling Site

Google really doesn’t “get” social. It seems to me that they lack the ability to understand how people want to connect and how they interact. Google executives like Marissa Mayer have admitted that Google has fallen behind in the social aspect of the Web and they are desperately trying to play catch-up.

Well, today Google UK uploaded a video on YouTube advertising the company’s social networking site called Google Plus. The campaign to get more people to use Google Plus doesn’t impress me much. Their video is titled “Google+: Tom” and it shows a man going through life on Google Plus. We see the man add his wife to his circles, it then shows the couple’s newborn child, and other significant moments in life. The video ends with a future look at the aged man as he reminisces about his youth with his friends in a video chat.

Sorry, but the video is so dumb.

I find it so pretentious, over-the-top, and confusing. I don’t like how the video doesn’t show the consistent and linear progression of the man’s life. In my first passive viewing of the video I got confused about whose life was being shared – the dad or the child? When it switches from the little boy in the green school uniform to the prom scene, I thought it was the little boy grown up ha-ha…but it was actually the dad.

I had to take a closer second viewing of the video to catch the stuff I missed.

Afterwards the narrator goes on about being a solider, being in a cannon, being a Justice, and a wise soul ha-ha. It finally ends with a corny aged look of the man with his friends, and he then adds his grandchild to his circles.

I know what this video is trying to be, but I don’t think it successfully accomplished it. It doesn’t pull on the heartstrings, it doesn’t excite me, and it doesn’t make me want to use Google Plus. I don’t think the video is mainstream enough and, quite frankly, it’s boring.

Also, I really don’t want Google keeping decades of personal data of my life  “well saved” on Google Plus. No thanks!

Now compare this video with a video uploaded by Facebook last year, which Google pretty much tried to copy. The Facebook video is so much better and gets to the point. Facebook’s video shows the life of a man from birth to present-day. It’s easy to follow along, it’s organized well, the music is energized, it’s fast paced, it pulls on the heartstrings, it’s funny, and it just works.

The Facebook video feels fun and fresh – while the Google video comes across as old and high-brow. Facebook is more inclusive while Google is more like an exclusive dull club for a particular type of person.

I’m gonna have to take pass on Google Plus – it just doesn’t do it for me.

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Google Engineer: “Google Is The Biggest Data Collector In The World, Period”

Big Brother 2007 (UK)

Google is currently struggling with a brain drain as many of its employees are departing the company to found their own companies and to take advantage of better opportunities at emerging companies. Recently, Google’s very first employee, Craig Silverstein, left the company to pursue a more fulfilling career. Some Google employees are leaving because they feel that Google has changed over the years. This is definitely how a former Google executive, James Whittaker, felt when he left Google earlier this year.

In a blog post, Mr. Whittaker said that Google became more about chasing after Facebook and competing for precious advertising dollars – Google became less about maintaining a great internal culture and ethical business standards. Google is now willing to say and do anything to further itself in a competitive industry, which means that the company couldn’t care less about your privacy. Google’s number one customers are the advertisers. Google makes over 90% of its revenues from advertising – it is by far the world’s most intrusive company on the Internet. Google is able to track our web movements on literally millions of websites, without our knowledge or consent.

However, not all Google employees are happy about what Google is doing with our personal data. Some Google employees refuse to take part in something that is against their personal ethics. Former Google engineers Brian Kennish and Austin Chau founded Disconnect. Their new company’s mission is to give Internet users back control of their personal data.

Mr. Kennish says that Google is the biggest collector of personal data in the world – bar none – and this disturbed him enough that he decided to leave the company to work on a project that limits online tracking. He first got started with the Disconnect project while working at Google. He read an article about the lack of privacy on the Internet and how tracking companies are spying on our web surfing. He went home and created a browser extension that blocked third party tracking on Facebook.

He later quit his job at Google – this eventually led him to found his new company and expand services to block tracking on more websites, including Google. I have written on here several times before that Google is the biggest of the Big Brothers. This means that Google knows a lot about you. Google offers many products and services (YouTube, Gmail, Blogger, Google Search, Android, etc), this company is everywhere. On top of all this, Google has tracking devices all over the Internet – this means that even if you’re not on a Google owned website Google can still track you!

This is disturbing! Google’s new more intrusive privacy policy will allow the company to track you even more closely. At least there are some Google employees who aren’t afraid to speak up and do what’s right. Let’s hope that more Google employees find the courage to do what is right.

The video below is presentation by Brian Kennish – it’s definitely worth watching (pay especial attention at 10:00 – 10:33 mark in the video – this has happened!)

For more information:

ITProPortal, “Ex-Google Staff Working To Disconnect Surfers From Data Tracking” – click here

TechCrunch, “Disconnect: Ex-Googlers Raise Funding To Stop Google…” – click here

Nasdaq, “Google’s VP Of Product Management Leaving To Launch Startup” – click here

ITWorld, “How to get off Google for good” – click here

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Former Google Executive Tears Apart Company In A Candid Blog Post

English: Logo of the band Rejected Español: Lo...

James Whittaker is a former Google executive who recently left the company after he had enough of the downward spiral. Mr. Whittaker published a blog post this past Tuesday where he gives you the truth about what is really happening over at Google.

He was hired at Google back in 2009 when things were relatively still doing okay at the company – but after a few short years he knew he had to leave. He packed up his things and ditched Google last month. He gives his reasoning in his blog post titled “Why I left Google”. It’s an excellent post to read through and I urge you to read the whole thing for yourself (link is provided at the bottom). I will give you the highlights from his blog post accompanied by my commentary:

“…there is no drama here, no tell-all, no former colleagues bashed and nothing more than you couldn’t already surmise from what’s happening in the press these days surrounding Google and its attitudes toward user privacy and software developers”

  • Alrighty – no need to dig for dirt and get nasty. There is enough public BS surrounding Google that could fill a ton of books.

The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.”

  • Google has changed a lot over the years. It’s definitely not the same Google from a few years back – it’s now all about maintaining ad revenue. They couldn’t care less about their users. Google makes over 90% of its revenues from advertising – that’s about $40 billion every year. They make that money selling your personal information.

“Technically I suppose Google has always been an advertising company, but for the better part of the last three years, it didn’t feel like one. Google was an ad company only in the sense that a good TV show is an ad company: having great content attracts advertisers.”

  • It used to be that Google made a great product, users embraced it, and then advertising dollars came in naturally. Now the emphasis and number one priority is about figuring out how to get more ad dollars into the company and not producing great products.

“Under Eric Schmidt ads were always in the background. Google was run like an innovation factory, empowering employees to be entrepreneurial through founder’s awards, peer bonuses and 20% time. Our advertising revenue gave us the headroom to think, innovate and create.”

  • Sigh– All good things come to end eventually…

“But that was then, as the saying goes, and this is now.”

  • Okay….sigh….that was then and this is now!

“It turns out that there was one place where the Google innovation machine faltered and that one place mattered a lot: competing with Facebook…Like the proverbial hare confident enough in its lead to risk a brief nap, Google awoke from its social dreaming to find its front runner status in ads threatened”

  • Google was built up by the media for so long that it bought into its own hype. Google thought it was invisible – the king of the world. This all changed when the new kid arrived and now threatens Google’s ad revenue. Everything Google does now is centered on beating Facebook. Many Google employees have come out and admitted that there is an intense focus on beating Facebook at the company now. Google CEO Larry Page even said that if employees don’t like the new direction the company is going they can hit the road. Larry Page even threatened to cut off employee bonuses if they fail to beat Facebook – pitiful.

“Google could still put ads in front of more people than Facebook, but Facebook knows so much more about those people. Advertisers and publishers cherish this kind of personal information”

  • Advertisers love getting personal information about users because they can target advertisements at them. Facebook has a treasure trove of information. Google desperately wants personal data about its users now, which is why they introduced their new more intrusive privacy policy earlier this month. This is why they built their “social layer” called Google Plus. They want names, friends contact list, addresses, phone numbers, and other sensitive information from its users. If Google can successfully harvest personal data, they hope this will bring back advertisers. However, Google Plus has been a massive failure and Google is socially dumb.

Larry Page himself assumed command to right this wrong. Social became state-owned, a corporate mandate called Google+”

  • Basically, Larry Page’s obsession with beating Facebook destroyed the company.

“Officially, Google declared that “sharing is broken on the web” and nothing but the full force of our collective minds around Google+ could fix it.”

  • You gotta love the arrogance here. This is so Google ha-ha

“As it turned out, sharing was not broken. Sharing was working fine and dandy, Google just wasn’t part of it.”

  • If Google is not part of it, it must be broken! It must! It must! It must!!!!!

“A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice”

  • I don’t know a single person who uses Google Plus. If asked, they would respond by saying ‘WTF is that?’

“Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.”

  • LOL – I have such a funny mental image of that. A spoiled brat who finally isn’t getting what he wants.

“I don’t click on ads. When Gmail displays ads based on things I type into my email message it creeps me out. I don’t want my search results to contain the rants of Google+ posters”

  • You’re not the only person who’s creeped out by those targeted ads. Recent research conducted by various independent groups has shown that majority of Internet users hate them and think it’s an invasion of privacy.

“The old Google made a fortune on ads because they had good content. It was like TV used to be: make the best show and you get the most ad revenue from commercials. The new Google seems more focused on the commercials themselves.”

  • Google changed and it’s time that people recognize this. I too have moved on from Google and good riddance. Thank you Mr. Whittaker for writing the truth about a great company that once was – until money and power corrupted it. Google’s internal culture has changed so much so that its once passionate employees are plotting their escape. The company has also fallen in the hearts and minds of its users worldwide.

 For more information:

James Whittaker’s Full Blog Post – click here

Business Insider, “Google has strayed from its ‘core principles’” – click here

SFGate, “Google’s Focus On Beating Facebook Is Wrecking The Company…” – click here

Business Insider, “Larry Page To Googlers: If You Don’t Like ‘Search Plus Your World,’ Hit The Road” – click here

The Guardian, “TV ad revenue hits record thanks to Google...” – click here

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Yep…Google Plus Is Still A Social Networking Site And Still A Failure

English: stamp with the words "Fail"...

Guess who was out selling a sucky product yesterday?

Google’s vice president of engineering Vic Gundotra is trying desperately to make Google Plus a success, at least to the media. He desperately wants to change the negative public perception of Google Plus by trying to shove the product down our throats until it catches on.

After the Wall Street Journal called Google Plus a “virtual ghost town” because of the dismal user engagement on the social networking site – Mr. Gundotra has been speaking to the media denying that it’s a ghost town. Google believes that Google Plus is a success and they measure that success by “every metric [Google] care about”

Vic Gundotra spoke at a SXSW event yesterday where he tried to explain why he thinks Google Plus is doing well. Yet again, Mr. Gundotra made the claim that Google Plus sees 100 million active users every month. They don’t strictly base this calculation on how many people actually use their social networking site. If you have a Google Plus account and you never actually engage with Google’s social networking site but you use Gmail, YouTube, the search engine, or any other “Google Plus –enhanced” product then Google will count this as engagement on Google Plus too.

They actually use the numbers from other Google owned websites to give Google Plus a boost. They have no problem notifying the media about engagement numbers for YouTube by sharing how many videos are uploaded every day to the site – but when it comes to their social networking site you have to measure its success based on the success of other Google sites. Ha!

Mr. Gundotra even compared their entire social networking site, Google Plus, to a “like” button.  I kid you not! He argues that measuring the success of Google Plus based on those who directly sign in to the social networking site and engage with it fully, is akin to measuring the success of a “like” button. The “like” button is just a bonus tool that gives you more to do but it isn’t a standalone product– well, apparently, Google Plus is just a site that gives you more to do on Google as whole but isn’t a standalone site.

Google is fighting against comparisons to Facebook because they know that if becomes a competition against two social networking sites, Google will inevitably lose. So Google’s strategy is to not even compete with Facebook – at least not overtly. This is why Google doesn’t even like calling Google Plus a social networking site, they prefer instead to call it a “social layer”. Again, this is Google trying to claim that Google Plus isn’t a standalone site, but one where you can use a social tool to enhance your Google experience as a whole.

When Google Plus was compared to Facebook, a Google engineering director whose team built Google Plus responded by saying this:

“I disagree. When you say, ‘It offers the same functionality as Facebook’…what It are you referring to? See Facebook has Facebook Music. What is our music feature called? Oh yes…Google Music. Facebook has messaging. Ours is Gmail. Facebook has chat. Ours: Google Talk. See the difference is that we think ‘Google’ is the ‘it’. All of Google. Every part. You think it’s just ‘plus.google.com’. That is the difference.”

So, by this way of looking at it, I guess what Google is trying to say is that Google itself is the entire social networking site. You share videos on YouTube, you share messages on Gmail, you look for stuff on the search engine, etc. These are all things Facebook has in equivalence somewhere on their site too. Therefore, what Google Plus really becomes for Google is a way for Google to retrieve your legal name (they force you to use your legal name), your address, your contacts, your photographs, and other sensitive data about you. This way, Google can fulfill its mission to combat against “the faceless web” and start selling your personal data to advertisers for bigger profits.  Google Plus isn’t about getting more social -it’s about making it easier to monetize your personal data.

This is why Google Plus fails – it doesn’t focus on social interaction and engagement. As long as Google has key personal data about you, they couldn’t care less if you engage with Google Plus for hours or three seconds. As long as they know your personal information, who your friends are, and what you’re “liking” (or “+1-ing“) all over the web – then it’s all good.  This is what Mr. Gundotra said,

“You can think of Google+ as Google 2.0. In the new version of Google, we know your name, we know your circles and we make (our) services better… Everything is being upgraded. We already have users. We’re now upgrading them to what we consider Google 2.0”

The more Google knows about you the better it is for Google. This is why Google is so envious of Facebook. Unlike Google, Facebook has a treasure trove of personal data which advertisers love. Google wants a slice of that coveted data and they are willing to say and do anything to get it.

Google will deny and lie to change public perception. The truth is that Google Plus is a social networking website – they can call it a “social layer” till the cows come home, but we all know the truth. The truth is that Google Plus is indeed a virtual ghost town. Even the man interviewing Mr. Gundotra at the SXSW event, who’s a Silicon Valley venture capitalist and fan of Google Plus, admitted that Google Plus is basically dead inside. Mr. Gundotra countered by saying

“Make sure you’re using it correctly”

Perhaps, instead of blaming the users, Google should have made sure to build it correctly. If people are not using Google Plus correctly it’s because you didn’t build it correctly. Google Plus is an utter failure and Google’s true motives are plain as day.

For more information:

All Things Digital, “Google’s Vic Gundotra on Why Plus Isn’t a Minus” – click here

Mashable, “Google+ Executive to Critic: ‘Make Sure You’re Using It Correctly’” – click here

googleexposed, “Google Fails To Convince The Public That Google Plus Isn’t A Failure” – click here

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Help! Google Has Fallen And It Can’t Get Up!

Can you hear that?

That sound…what is it? Oh, right! It’s the sound of crickets chirping.

Last week, The Wall Street Journal exposed embarrassing numbers for Google’s failed attempt at social networking. As a few of you already know, Google launched “Google Plus” last June to rival Facebook. Google Plus is pretty much a copy and paste of Facebook in the look and design of the site. Though, Google lacks many interesting features Facebook has and it lacks the gigantic numbers. While Facebook sits mighty high with over 800 million users from all over the world, Google Plus has a mere 90 million users (and that’s being generous).

You might think that 90 million is still pretty good – but is it really? It turns out that Google Plus may have managed to get 90 million users signed-up, but that’s just about the only thing most users are doing.

The engagement levels on Google Plus is quite pathetic – a dismal. It’s a virtual ghost town. The Wall Street Journal looked at statistics provided by comScore and saw that between September 2011 and January 2012 Google Plus users spent an average of – get this – three minutes per month on the site. In comparison, Facebook users spent an average six to seven hours on the site every month. It’s not even close.

Oh and do you remember Myspace – of course you do – well even their user engagement beats Google Plus by almost three times as much. Keep in mind that Myspace has an audience of about 27 million users smaller than Google Plus.

This embarrassing revelation serves Google right for lying. This is what happens when you try to boost up your sign-up numbers to give off the appearance that you’re successful, when you’re actually not.  In the first few days of its public launch, Google Plus spiked by 1,200% – but it quickly plummeted days later by 60%. Google loves to emphasize user count numbers to the media, but they are hesitant to disclose traffic numbers and the number of items people on the site share each day.

The CEO of Google, Larry Page, failed to tell the media the whole truth when he uttered this nonsense in January:

“Google Plus users are very engaged with our products. Over 60% of them engaged daily and 80% engaged weekly”

If journalists didn’t listen closely, they might have been really impressed with those numbers – especially considering that even Facebook doesn’t have over 60% of its users engaging on their site daily. If you noticed, Mr. Page said “our products”. Now, why would he bring up other Google products when the subject of the talk is supposed to be about Google Plus? Oh that’s right, it’s to bump up those numbers!

Google forces people to sign-up for a Google Plus account even when they don’t want it because Google thinks that if you use any one of Google’s products it means you want all of Google’s products. So if a person did a search on their search engine, Google will count that as engagement on Google Plus too –seriously haha. This is why their numbers are so bloated – it’s absolutely artificial and false. This is a great example on how Google misleads the public.

Even though everybody caught Google’s lies and exaggeration, Google still lives in its own little world. The vice president of product management for Google, Bradley Horowitz, said that “we’re growing by every metric we care about”. Ha-ha….okay…whatever dude….if it makes you happy.

However, not all Google employees are excited about Google Plus – at least not to the self-described “lowest leaf workers”. Steve Yegge, a Google engineer, accidently posted a 5,000 word rant ripping apart Google Plus and calling it a “pathetic afterthought” – ouch! Mr. Yegge inadvertently aired his frustration on his Google Plus page to all his followers when it was only meant to be seen by a few co-workers. He later apologized to his bosses – but he was just stating fact.

One of the things that frustrated Mr. Yegge was the fact that Google Plus fails to have good applications running on their site. Much of Facebook’s successful can be attributed to its games and apps – but Google fails big on this. Google doesn’t have nearly has much developed apps and the ones that they do have are showing underwhelming activity among users.

John Schappert, the chief operating officer of games maker Zynga, said Google Plus has “been slow on the uptick with users right now”. The company started offering games on the site since August 2011 and has seen nothing but disappointment. Zynga, however, performs very well on Facebook and they have a solid partnership.

But it isn’t just game companies that feel that users are not engaging with their applications, even companies who set up pages on Google Plus hate the site. Companies love setting up pages on Facebook so that people could “Like” their page and follow the messages the companies post. They love getting instant feedback from their customers and conversing with them. It’s a totally different story on Google Plus, though. For example, Intel Corp. has about 360,000 Google Plus followers who are quitter than a mouse – but the company has about 9 million fans on Facebook and you can’t get them to shut up.

Google Plus is a massive failure and its dismal record so far is even more pronounced because the company has a huge stake in its social networking site. That’s because Google is no longer just a place that sends you off to another site as quickly as possible – Google now wants to keep you on their site for as long as possible. Google is now known a “sticky portal”. It’s also one of the biggest reasons why they changed their privacy policy earlier this month. Google is on a mission to combat “the faceless web” (as a Google spokesperson admitted) and this means they want people sharing their personal information on Google Plus. If they could succeed in doing this, they could attract a lot more advertising dollars by selling your personal data. Advertisers love getting personal data so that they can target “personalized” advertisements at you. Google earns over 90% of its revenues from advertising. You are not Google’s customer, you’re Google’s product.

Google is so desperate to make Google Plus a success that they are even warned their employees that 25% of their bonuses would be tied to the success of Google Plus. I guess it’s more sleepless nights for those employees.

Google Plus is not the only failure for the company – Google’s other social networking site named Orkut is also underperforming. Before the launch of Google Plus, the company had Orkut and it used to do quite well in some countries around the world (although the vast majority of Americans never heard of it). Brazil has the fifth largest social networking population in the world and Orkut used to the number one destination for Brazilians – hmm, not anymore. Facebook has had a rapid growth of 192% yearly in Brazil. Facebook is now number one in Brazil, which is an upset for Google because most users of Orkut come from Brazil.

Other failures for Google so far include: Google TV, Google Music, and even its Chrome web browser has fallen recently.

Ah, karma – the beauty of it. Google has truly fallen in the hearts and minds of its users. Its days might truly be numbered.

For more information:

The Wall Street Journal, “The Mounting Minuses at Google+” – click here

MarketWatch, “Google’s arrogance exposed in Google+” – click here

BBC, “Facebook overtakes Google’s Orkut in Brazil – Comscore” – click here

Mashable, “Google Engineer Accidentally Posts Rant About Google+” – click here

PCMag, “Will The Real Google+ Engagement Figures Please Stand Up?” – click here

The Guardian, “Time spent on Google+ dwindles while Pinterest draws growing user interest” – click here

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Head Of Google Drops A Bombshell By Admitting That “Google Is Dying”

Stafford Masie was the head of Google South Africa up until 2009 and his recent candid confession about Google’s increasing troubles has got to be making top executives at Google’s headquarters cringing. Mr. Masie was speaking at a technology awards show in South Africa last Thursday when he spoke openly about what he feels is evolving in the technology world and what is running out of steam.

Mr. Masie explained that he feels that Google’s traditional way of doing search is slowly dying and there is no future for it. He said that people are doing more of their searches on social media websites and not the traditional way they used to depend exclusively on search engines. Mr. Masie attempted to backtrack his very blunt statement about Google’s future by saying that he does not think Google, as a whole, is dying but rather Google’s search is becoming increasingly useless in a changing world. Despite his efforts to backtrack a bit on his statement, he probably made it worse – that’s because Google IS search.

That’s even how the company sells itself and how the media has been selling Google for years now. Google is often called the leader of search – the “search giant”! To many, Google might actually be synonymous with the word “search” itself. So for Mr. Masie to say that traditional search is dying, he’s essentially saying that Google, as a whole, is doomed.

Has much as Mr. Masie’s very honest comment about Google’s business will make his former bosses very uncomfortable, he is not alone in thinking that Google’s best years are more or less behind it. In fact, if you examine the recent changes Google has made, even Google would agree that its business is changing – but I think it is safe to assume that they probably would not use the same words as Mr. Masie.

Google, last summer, came out with its copycat version of Facebook. This was a clear attempt to try to gain on Facebook’s lead but Google so far does not stand a chance against the social networking juggernaut. Google executives have admitted on numerous occasions that they missed the boat with social media. Now that social networking sites like Facebook and Twitter are attracting huge attention, Google is extremely worried.

Google knows that the future of search and interaction is going to be intertwined with social networking. It also knows that advertisers are flocking away to Twitter and Facebook to spend their money on those websites which offer a more direct connection to their potential customers. Without the support of advertisers, Google is dead, finished, done, hasta la vista, put on a fork in it, sayanora! Over 90% of Google’s revenues depend heavily on advertising.

Now, Google is desperate to make their copycat website of Facebook, which they call “Google Plus”, a success. CEO of Google, Larry Page, desperately wants to beat Mark Zuckerberg, who’s the founder of Facebook. There are already stories all over the media about how these two men are fierce enemies – describing Google’s Page as the out-of-touch aged search giant ‘geek’ and Facebook’s Zuckerberg as the fresh new talent out to make the world more connected.

Larry Page has made Google Plus a number one priority now – which, quite frankly, is too little too late. Mr. Page wants Google Plus to be an “extension” of Google itself – meaning that they no longer want Google to be that place that quickly sends people off to the destination they were searching for, but rather now they want people to spend time on Google much longer. Google wants to keep you on their websites and have you share your personal information with them so they can sell it to advertisers.  So they definitely recognize that their traditional way of doing business is indeed dying.

To read the article by Jan Vermeulen on this story, you can click here

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