Earlier this month a court in Australia reversed a lower court’s decision and ruled that the ads Google allows to run on its search engine are “misleading and deceptive”. I wrote more about this in another post – click here.
After this ruling by the Federal Court, Google was caught completely off-guard (typical Google arrogance of course) and they definitely were not expecting it to go in that direction. It also extremely worries Google and could set a threatening precedent to their business model. Google is concerned that the Australian court’s decision could be copied by other courts in different countries and it will hurt their bottom line. Google’s ad revenue is worth hundreds of millions of dollars in Australia alone.
Google will fight the court’s decision tooth and nail to avoid this from spreading and to make sure their money-making machine is protected. The company has less than 14 days to appeal the decision to a High Court. What Google is most concerned about is protecting their money and not making sure that their users are protected. This isn’t the first time that the company has gotten themselves in deep trouble over their ad business. The US government forced Google to pay up half a billion dollars for aiding and abetting a con artist commit his crimes (I will post an update story on this soon ,which I forgot to post).
The point is that Google has repeatedly shown that they are willing to accept money from every advertiser, every company, and even criminals if they can get away with it. They obviously have very little ethics and I sure wouldn’t trust them. Be careful clicking on those ads.
This Australian legal battle against Google is a very interesting one to watch.
ABC News in Australia did a fantastic report on this story. The video is below and if you want to read the transcript, you can go to their website – click here
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