Google really doesn’t “get” social. It seems to me that they lack the ability to understand how people want to connect and how they interact. Google executives like Marissa Mayer have admitted that Google has fallen behind in the social aspect of the Web and they are desperately trying to play catch-up.
Well, today Google UK uploaded a video on YouTube advertising the company’s social networking site called Google Plus. The campaign to get more people to use Google Plus doesn’t impress me much. Their video is titled “Google+: Tom” and it shows a man going through life on Google Plus. We see the man add his wife to his circles, it then shows the couple’s newborn child, and other significant moments in life. The video ends with a future look at the aged man as he reminisces about his youth with his friends in a video chat.
Sorry, but the video is so dumb.
I find it so pretentious, over-the-top, and confusing. I don’t like how the video doesn’t show the consistent and linear progression of the man’s life. In my first passive viewing of the video I got confused about whose life was being shared – the dad or the child? When it switches from the little boy in the green school uniform to the prom scene, I thought it was the little boy grown up ha-ha…but it was actually the dad.
I had to take a closer second viewing of the video to catch the stuff I missed.
Afterwards the narrator goes on about being a solider, being in a cannon, being a Justice, and a wise soul ha-ha. It finally ends with a corny aged look of the man with his friends, and he then adds his grandchild to his circles.
I know what this video is trying to be, but I don’t think it successfully accomplished it. It doesn’t pull on the heartstrings, it doesn’t excite me, and it doesn’t make me want to use Google Plus. I don’t think the video is mainstream enough and, quite frankly, it’s boring.
Also, I really don’t want Google keeping decades of personal data of my life “well saved” on Google Plus. No thanks!
Now compare this video with a video uploaded by Facebook last year, which Google pretty much tried to copy. The Facebook video is so much better and gets to the point. Facebook’s video shows the life of a man from birth to present-day. It’s easy to follow along, it’s organized well, the music is energized, it’s fast paced, it pulls on the heartstrings, it’s funny, and it just works.
The Facebook video feels fun and fresh – while the Google video comes across as old and high-brow. Facebook is more inclusive while Google is more like an exclusive dull club for a particular type of person.
I’m gonna have to take pass on Google Plus – it just doesn’t do it for me.