Mat Honan: The Case Against Google

Today’s must read article comes from Gizmodo’s Mat Honan who published a post titled “The Case Against Google”. It’s a pretty comprehensive and an excellent article which reminds you of just how much Google has changed and fallen. Google is no longer the same company it once was and it’s willing to say or do anything to maximize its profits. I urge you to go and read Mat Honan’s article in its entirety. Here are some of the highlights:

  • The bottom line: People don’t trust Google with their data. And that’s new.”

 

  • Google is a fundamentally different company than it has been in the past. Its culture and direction have changed radically in the past 18 months”

 

  • But there’s a remarkably simple explanation: Search is no longer Google’s core product.”

 

  • There is only one path to that answer, and it goes straight through your privacy. Google can’t deliver this kind of a tailored result if you’re using all kinds of other services that it doesn’t control. Nor can it do it if you keep your Google services separated. You have to do all the things you used to do elsewhere within the confines of one big information sharing service called Google.”

 

  • Google wants to know things about you that you aren’t already telling it so you will continue asking it questions and it can continue serving ads against the questions you ask it. So, it feels like it has to herd people into using Google+ whether they want to go there or not.”

 

  • This explains why Google has been driving privacy advocates crazy and polluting its search results. It explains why now, on the Google homepage, there’s a big ugly black bar across the top that reminds you of all its properties. It explains the glaring red box with the meaningless numbers that so desperately begs you to come see what’s happening in its anti-social network. It explains why Google is being a bully. It explains why Google broke search: Because to remain relevant it has to give real-world answers.”

 

  • What happens if, ten years from now, Google drastically changes again? Will you still be able to wipe yourself from Google’s drives? Will there be a massive, or incremental policy shift? Will it secretly keep bits of you, just as it has secretly tracked bits of you, against your wishes? If Google is already going back on some of its initial promises, what comes next? If it can break one, can’t it break them all?”

 

  • Google is far bigger now, and far less susceptible to the whims of the public. But I hope that, to some extent, it is still listening. Because the case against Google is for the first time starting to outweigh the case for it.”

 

  • If it can’t keep its promises, if it can’t avoid resorting to trickery, if it can’t keep itself from subverting the power of its search engine for commercial ends, and on top of all that if it can’t even deliver the highest quality search results at a default setting—the most basic thing people have come to expect from Google, the very thing its name has become synonymous with—why should you trust it with your personal data?”

 

Read more – click here

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