A couple of days ago, I wrote about how Google’s latest attempt at social networking with the launch of Google Plus is a massive failure for the company. To catch up on that post, please click here
Okay, so yesterday Google responded to the embarrassing news about Google Plus by denying that it’s a virtual ghost town. Google vice president for engineering, Vic Gundotra, gave an interview with the New York Times. In this interview, Mr. Gundotra doesn’t really say anything new that we haven’t already heard from CEO Larry Page. I guess they haven’t learned from mistakes, so they will continue using the same lies to try to boost up their numbers. When one is desperate, they are willing to say and do anything.
Mr. Gundotra said that he has never seen anything at Google grow so fast as Google Plus. Hmm, perhaps – but has anything plummeted as fast as Google Plus? It’s true that Google Plus sign-up spiked by over a 1000% on the day of its public launch, but it soon almost completely died after a few days. After people satisfied their curiosity and saw that the product is absolutely useless, they hightailed out of there. It burned out so quickly.
Mr. Gundorta refused to give the New York Times any useful data that would indicate good health for Google Plus. He gave nothing to counter the Wall Street Journal’s reporting about the dismal user engagement on the site and said nothing about how people intertwine Google Plus has part of their daily routine. This is what the New York Times wrote,
“About 50 million people who have created a Google Plus account actively use the company’s Google Plus-enhanced products daily, Mr. Gundotra said. Over a 30-day period, he said, that number is 100 million active users”
“Google Plus-enhanced products”? WTF? What this means is that if somebody signs-up for a Google Plus account and that’s the only thing they ever do – it’s fine. As long as they are also still using other Google products and services, then it will still count as engagement on Google Plus. So if you use YouTube, you’re using Google Plus; if you use the search engine, you’re using Google Plus; if you use Gmail, you’re also using Google Plus.
Does Google think the public was born yesterday? Do you think we’re that stupid? Ha-ha. Only a really desperate company would try to boost up their numbers on a failed site by counting activity on a totally different site. Just face it, Google Plus is yet another attempt at social networking that’s failed – and this one is a colossal failure.
Mr. Gundorta made sure to point out what Google is most proud of, which is “ad engagement” on all Google websites. He claims that socially recommended ads have a higher click-through rate, and this has been successful for Google. If a friend recommends a microwave to you, then research shows that you are more likely to click on an ad about that microwave. This is true; you are more likely take something more seriously if a friend recommends it to you. However, this doesn’t mean that Google Plus is successful in the least. All it means is that Google wants you to sign-up for a Google Plus account, give Google your friend contact list, and then start “+1-ing” (Google’s version of the Facebook “Like” button) anything you enjoy anywhere on the Internet. Those +1 buttons are pretty much everywhere. Google will then take that information and use it to serve your contacts advertisements. You basically become like a celebrity endorser of products – except you won’t have a multi-million dollar contract.
It’s so sad that Google cares so much about monetizing our personal information for huge profits and not, first and foremost, creating a great social atmosphere. Look, the reason why Google Plus sucks so much is because it’s a lousy product. Nobody I know uses Google Plus – nobody says “Hey, what’s your name on Google Plus? How can I find you on Google Plus? Let’s chat on Google Plus”. Ha-ha.
Google Plus is indeed a ghost town and nobody cares to ever use it. Even if Google can share your “+1s” with your friends to achieve higher click-through rates for ads – it won’t matter if there aren’t people “+1-ing” in the first place. Nobody is sharing anything on that lonesome site, which is why Google is hiding the real engagement numbers that matter.
Mr. Gundotra said,
“We have started the social engines at Google and we’re about to step on the gas”
Aww, how determined. Take your time stepping on that gas, Google. You already had about 9 months – take another 9 months if you must.
For more information:
New York Times, “Countering the Google Plus Image Problem” – click here
Mashable, “Google+ Enhanced Ads Are Up to 10% More Effective, Says Google” – click here
SFGate, “So THAT’S What Google+ Is Really About: Advertising (GOOG)” – click here
Atlantic Wire, “Google Fails to Convince People That Google+ Is Popular, Again” – click here