Disappointing: Only 12% Of Google Users Are Aware Of Google’s New Privacy Policy!

 Shocker!

…actually it’s not so surprising – it’s actually depressingly to be expected.

Anyway, guess what, according to a new poll released the other day, only 12% of the British public has bothered to read through Google’s new privacy policy.

The survey and research was conducted by Big Brother Watch and YouGov. They found that despite the fact that 92% of those included in the survey use at least one of Google’s many services – almost half….yes HALF of them didn’t even know that Google is changing its privacy policy. The precise number is actually 47% of those surveyed, which is absolutely disappointing.

Google announced earlier this year that it will combine all your personal data from all of Google’s services (Gmail, YouTube, search engine, Picasa, etc.) into one detailed profile of you. This combination of data is an effort by Google to make it easier to figure you out better and destroy anonymity. A Google spokesperson said that the company wants to eliminate “the faceless web“. Google makes over 90% of its revenues from advertising. They plan on making it more efficient to sellyour information to advertisers, which is big business for the company. Google earns about $40 BILLION a year in cold hard cash by monetizing your personal data. Sweeeeeeeet! Ka -CHING!

But it’s not so sweet for the vast majority of us who are the victims of this invasion of privacy. Ever since Google announced that they were going to combine our personal data, there has been an unprecedented amount of criticism hurled at the company. It probably caught Google off-guard because this massive company is used to getting a disproportionate amount of good press, while its dirty secrets are often swept under the carpet. Their unofficial company motto was “Don’t Be Evil” – but, as the late Steve Jobs once said, that’s “bulls**t!”

In my other posts on this site, I wrote about how Google received greater scrutiny from members of the US Congress and Senate, dozens of US Attorneys General, several consumer advocacy groups, several other companies, European regulators, and so many more. All are deeply concerned about Google’s increasing desire to harvest more of our personal data and Google’s lack in fairness.

Google has attempted to swat away privacy complaints by launching an awareness campaign to alert the public of its impending alteration to its privacy policy and terms of service – but evidently it failed. This despite the company trying to give itself credit for going through “exceptional lengths” to notify the public. Even the Chairman of the US Federal Trade Commission (FTC) said last Sunday that “nobody reads online privacy notices”. He’s right, nobody does!

Nick Pickles, director of Big Brother Watch, said:

“The policy was only announced six weeks ago and, as Google knows from its advertising business, six weeks isn’t a long campaign – it’s very short. Neither consumers nor the regulators have had long to get their heads around the changes. It’s bad the way it’s been decided that it’s coming in and Google hasn’t reached everyone.

“The impact of Google’s new policy cannot be understated, but the public are in the dark about what the changes actually mean. If people don’t understand what is happening to their personal information, how can they make an informed choice about using a service? Google is putting advertiser’s interests before user privacy and should not be rushing ahead before the public understand what the changes will mean.”

Google’s new privacy policy will go into effect this Thursday, March 1st, 2012. Many people are still in the dark about what Google plans on doing with their information. The average person needs to take greater care of their privacy and educate themselves about the implications of using Google’s services. You don’t want to unwittingly sell your soul to the devil. Get proactive about your security, actively advocate for comprehensive Internet privacy laws to protect you, and spread the message to family and friends.

Remember, you are not Google’s customer – you are Google’s product!

For more information:

PCPro, “Only one in ten Google users have read privacy changes” – click here

The Telegraph, “Google users ignore major privacy shakeup” – click here

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