Are You Sure You’re Fully Protected Against Google’s Tracking?

 Are you protected on the Internet? What can you do to better protect yourself? What browsers do the best job in protecting your personal data? What is the government doing to proactively introduce laws to protect you?

With so many social networking websites out there and since more of us are spending more of our time on mobile devices than ever before, we need to make sure that we are fully protected from people who want to harvest our personal data.

Google’s social networking site, Google Plus, and its mobile device software, Android, use applications developed by outside companies. When you choose to load these applications (apps) to your profile on Google Plus or to your Smartphone it will allow these apps to gain access to your personal information. These apps can gain access to your phone address book, to your photos, pinpoint your location, retrieve your friends’ contact information, etc. There is a treasure trove of personal data that these apps companies get a hold of – and goodness knows what the heck they do with it all. It’s bad enough that Google is monetizing our personal data without our explicit consent – but it can go further than that.

“Last year, a study by Stanford University graduate student found that profile information on an online dating site, including ethnicity, income and drug use frequency, was somehow being transmitted to a third-party data firm. The data that third-parties collect is used mainly by advertisers, but there are concerns that these profiles could be used by insurance companies or banks to help them make decisions about who to do business with.”

Many people don’t realize what they can get themselves into when they agree to let these companies access their personal data – and Google couldn’t care less about making sure to protect you. Google leaves advertisers to self-regulate themselves and it is often the case that these apps do not even need to ask for permission to access your information. As long as Google can cash its check, it’s happy. You, on the other hand, are left to fend for yourself.

This is why it is critical you arm yourself with knowledge and then take the necessary steps to protect yourself – do not depend on Google to do it for you. Google does not see you as its customer, you are Google’s product! Yes, YOU are Google’s product. Your personal information is gold to Google.

“Personal information is the basic currency of an Internet economy built around marketing and advertising. Hundreds of companies collect personal information about Web users, slice it up, combine it with other information, and then resell it.”

Google’s browser, Chrome, is the only browser that does not block tracking. Google wants your personal data exposed to spying eyes because Google makes over 90% of its revenues from advertising!

If you use Google’s browser, you are the most vulnerable of all. However, we have already seen this past weekend how Google deliberately exposed Apple’s and Microsoft’s users to tracking too by circumventing the browser security of Safari and Internet Explorer. Both Apple and Microsoft have now taken further steps to protect its users from Google.

If you want some information on tracking cookies and how to protect yourself, CNET has an article on this: click here

So, what is the government doing to protect people from these companies?

“United States has no overarching restrictions. Websites are free to collect personal information including real names and addresses, credit card numbers, Internet addresses, the type of software installed, and even what other websites people have visited. Sites can keep the information indefinitely and share most of what they get with just about anyone. Websites are not required to have privacy policies.”

Americans are the most vulnerable, which is why Americans need to take online privacy more seriously. Contact your representative in Congress and ask them to introduce comprehensive laws to protect your personal data. I have discussed on this site before about several bipartisan members of Congress and the Senate who are especially concerned about Google and want to introduce tougher legislation to protect your privacy.

The Europeans have it much better, though. European regulators have stringent laws to protect its people and they are in the process of establishing a “right to be forgotten“. This right will give users the power to demand companies like Google to delete all their personal information when requested. This is so important.

Of course, Google has been devoting a lot of time and resources in lobbying against this “right to be forgotten”. Google spends millions on lobbying now than it ever did before. In 2011, Google spent $9.7 million on lobbying – nearly double the amount it spent the previous year.

For more information on all this, Reuters published an article yesterday: click here

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