According to a writer for Forbes named Paul Tassi, Google’s latest attempt at social networking is still a failure. Mr. Tassi wrote about his dissatisfaction using Google Plus last year and he received some criticism from loyal diehards of the site – although most people would agree with Mr. Tassi’s observation that the site…well, sucks.
The Wall Street Journal a little while ago published an article claiming that the site is a virtual “ghost town” and users only spent like 3 minutes on the site per month. Of course Google denies this and released vague numbers to contradict any negative publicity.
Anyway, Mr. Tassi gave Google Plus some more time and a second chance to prove itself. He published another article today and he says that Google’s social networking site still doesn’t impress him. He wrote:
“…but I thought now was the time to revisit my thoughts on the site, quite a bit down the road. Over half a year has gone by since then. I’ve posted nearly every day to my G+ page, and have engaged others in conversation about many a topic… I still do not believe Google Plus is the social network it needs to be, nor do I believe it will ever pose a significant threat to Facebook in its current form.”
Mr. Tassi says that none of his friends use Google Plus and don’t seem like they ever will. His friends are using several other social media on the Web, including the red-hot Pinterest which I’m hearing a lot about lately. I think I remember reading someplace that Pinterest is credited for giving websites much of their referral traffic – far exceeding Google Plus.
Mr. Tassi believes that Google Plus appeals to a “niche community” of tech geeks and people who are in certain industries that find the site useful in connecting with the general public versus connecting with friends. Google Plus isn’t really a place you go if you want to connect with your close friends. He says that Google Plus is full of strangers who don’t comment much or engage with the site often. So even though he believes Google Plus isn’t necessarily a “ghost town” based on how you look at the numbers, it sure does give off the feeling that it’s empty and cold.
I have posted an article on my blog calling Google Plus “pretentious” once. I actually think Google sells its social networking site as being a high-brow version of Facebook – as if Facebook is that place common folks exchange frivolous things with one another while Google Plus folks share more meaningful material. It’s typical Google arrogance.
Google’s social networking site does not look like it will get any better any time soon or ever. It’s been around for a long time now and the company has huge expectations for the site. Google desperately wants to see its struggling social networking site grow and become a success, there is a lot weighing on it. Yet even with so much invested in the site, Google cannot seem to win.
To read Paul Tassi’s full article, please click here